5 Steps to Establishing a Successful Digital Marketing Firm

5 Steps to Establishing a Successful Digital Marketing Firm


Entrepreneurs and innovators who are looking to establish their own SEO company will have a number of challenges ahead of them.


In spite of all their intentions and lofty ambitions to create something special and unique in this market, there will be stumbling blocks along the way that test the resolve of the participants internal to the process.


Success is not achieved overnight, especially in a field as cutthroat as digital marketing where new players within the industry are emerging everyday.


The good news is that there are steps that managers and owners alike can utilise to ensure that they are progressing in a diligent fashion.


It is worthwhile expanding on this discussion to see how business-minded individuals can establish a foothold in this space, offering customers more options, a wider range of services and employing passionate experts who provide value to the commercial world.

Hire Dependable Professionals


There will be moments when you branch out with a digital marketing firm that outsourced parties will have to be brought in to undertake some heavy lifting. However, placing that activity aside, top of the agenda for any entrepreneur is to surround themselves with skilled, ambitious and forward-thinking individuals.


This will create a platform where each consequential decision can be made with confidence. These are individuals who should feel empowered to question and challenge strategies on merit. Yet they are always available, willing to contribute and help to make a tangible contribution along the path to establishment.

Master One Central Service First


Case studies that have researched successful companies in the niche of a digital marketing firm illustrate that the best course of action in the early phase is to build an operation around one core service. There will be additions and extras involved to entice consumers to the brand, but before enough capital is sourced and more departments are included, it is important to deliver a service of immense capacity. The idea that you could create a business that caters to all digital marketing facets from day one is fanciful.

Network With Peers and Investors


The heavy lifting of starting a digital marketing firm cannot be undertaken off one pair of shoulders. In order to garner some enthusiasm and leverage your position in the industry, it is important to build a network and craft professional relationships with peers and investors alike. This will issue you enough capital to invest in new programs, strength strategic ties and develop pathways to increasing visibility.

Get Marketing


One of the inherent advantages of starting a digital marketing firm is the intellectual property on hand to execute a marketing campaign. To create momentum behind the development of the business, you need to utilise all of the skills on hand to ensure that an SEO endeavour, a social media blitz and an offline effort is implemented. This will create traction and interest from potential clients who you need to attract to build a portfolio and generate revenue. The only advocacy and PR that can be issued will be off your own bat.

Flexible Operating Model


What is true today in 2018 for a digital marketing firm could be altered within a 5-year span, a single year, a month or even a week. This is an unpredictable landscape where fresh online innovations and pieces of technology shift the common behaviours of the consumer community.


In that spirit, it is imperative that managers install an operating model that is flexible by easily allowing for this transition to take place. The print industry is one case study that illustrates how vital it is to be up to date with modern trends, minimising the need for a painful switch that should have been forecast years in advance.

Civil Engineering: Do we Diversity or Specialise?


The dynamic and diverse world of civil engineering can present an intimidating amount of options for any graduate undertaking the final year of their degree. From structural to geotechnical to coastal, the opportunities available are numerous. As a result, no two civil engineering graduates hold the same skill set.

With the 21st century being characterised for its pertinent and ever-changing constant growth in infrastructure, a new need for innovative design, construction and maintenance, civil engineers are needed more than ever in a wide range of areas, and as such, for all interns in engineering, the question becomes: do I specialise or diversify?

Whether one should become a jack of all trades or a master of one is ultimately up to personal preference and the career path one wants to follow. I have personally seen many graduates follow either path and see enormous amounts of success in their future, starting their own companies, becoming principal engineers or going back to University to educate the future of the next generation of engineers.

For those of you wanting to specialise, do remember that work experience is crucial. When you choose to follow a specific role in the civil engineering industry, your studies and career, you could be limiting your options and opportunities. This isn’t necessarily a bad thing, however.

Specialised civil engineers are characterised by their drive, career motivation and play to their strengths in a deeper way. This pushes them ahead and allows them to develop a short, but deep set of skills in one area. As experts in the field, they go on to create fantastic pieces of work; physical solutions to pressing community issues, interesting academic works and ultimately pave a way of ease for the generations to come.

Engineering internship
Specialised engineers can work in construction.

For those of you reaching the end of your degree, such a time can be riddled with uncertainty, worry and anxiety. Lots of questions can come up, especially those revolving around the theme of attaining work. “How will I get a job? What if I don’t get a job? Will I be able to do the work?”

The best way to go about this is to APPLY APPLY APPLY for work experience and vocational placements – they are so incredibly vital. This career drive that many specialist civil engineers hold is founded upon certainty, knowing exactly what they want to do and work in. For this to even be possible, a graduate must work in the industry and get hands-on insight into the responsibilities, workload and skills required by the area they want to work in.

For example, Coastal engineering is so adversely different to Mining engineering, the colloquial terms used, the practical skills, the key stakeholders, and, while on paper this can be easily identified, only through work can it be understood.

Meanwhile, for those wanting to become generalists within the industry of civil engineering, the opportunities are a lot broader for you. Categorised by flexibility, quick learning and multi-tasking ability, generalists within civil engineering often have a more narrow depth of skill, but a broader variety of them.

Your studies are crucial to this, as they reflect an ability to excel in all areas of civil engineering. Work experience, therefore, becomes the exemplar. Incredibly important, but rarely priority. Generalists should focus on building their knowledge currency, developing skills and creating a strong network during their studies.

For generalists, my advice is to take every opportunity ahead of you. Whether a software workshop on MATLAB, a networking night for women in engineering or a 3-month vocational placement with a training organisation, every opportunity will diversify your experiences and build you into the strongest candidate for any role you see possible.

In today’s dynamic age, it is very likely you will switch from wanting to diversify to wanting to specialise, or even switch from one specialisation to another. There is absolutely nothing wrong with this and should be encouraged if the decision has a positive result in your career.

Whether you’re in your second year and have the student service’s line one tap away to switch your major or have a few starting roles in a different sector you want to apply for, make the decision to improve yourself.

The different sectors within civil engineering are an obstacle every student and worker face as they walk down the line of their career. You will not be alone in deciding, and it will only be encouraged as you develop yourself as a prime civil engineering graduate.