The hiring process is without a doubt a very challenging one for businesses as they attempt to find the perfect person for a given role based on little evidence. A resume, an interview and a reference is all that the majority of businesses are able to go off when hiring.
There are, however, a few simple practices that can be put in place to ensure that you give the business the best opportunity to find the right person for the job. It is about broadening your talent pool and given prospective employees the best opportunity to find out about the available job opportunities.
- Maintain an active candidate database
Many companies will discard an interviewee if they do not end up getting the job. There are so many times that a business will have to choose between two extremely impressive people and will discard the person that does not end up being employed by the company.
Many times there will be run-ins with potential employees or people will apply for the role but it is not exactly the right time. It is important to keep these people and their resumes in the database and keep a record of the reasons why they were not employed by the business at the time.
- Have a specific careers webpage
This is also about building and maintaining a rich database of prospective employees to ensure that you are open to all of the possibilities. Some smaller companies may not believe that it will add much value as people will not be searching for a role with them. But with the expansion of the internet, social media and automation, people will most likely end up on all suitable career pages.
It helps you to reach more candidates and reach a broader range of individuals who may suit your business. Your database is then also filled with even more candidates through a more automated process that can be referred to and used.
- Ask for quick feedback
Knowing the required needs and challenges of both current and prospective employees is important. Just as the hiring process is important continuing to ensure that you are getting the most out of your employees is too. Knowing exactly what the needs of your employees are when hiring them will allow you to choose the best candidate that is not only going to add benefit for the business but that you can ensure will be regularly challenged.
Getting people to from a deep attachment and connection to your brand takes a lot of work and regular attention. However, it is the people that develop this connection that become regulars and almost act as advocates for your brand recommending it to others and using your products in public.
This means that maintaining these top-clients is crucial to the success of the business, but what processes should be employed in order to do so? Is it about constantly offering discounts, inviting them to events or providing them with early looks at the latest developments? There are a few tactics that can be used to ensure that you keep your top-clients happy and boost customer retention.
Experiences over tangibles
Experiences are far valued over money so as a business you should be looking to offer your top-clients an experience opposed to a discount. A simple event that happens monthly or quarterly as a way of thanking your clients is a great way to reward them and also encourage them to engage with the business more often.
Building a community is a great way to foster an even deeper connection. Post special offers, unique experiences and allow customers to share their experiences with each other through a special platform. This builds great brand equity and makes people feel as though they are a part of something bigger.
Prioritise your best
Your best customers deserve the best treatment so you should give it to them. Give them the first look at new products or the first opportunity the get involved with the business. If a customer needs help with something, prioritise them over others who may not be as loyal.
Build levels in your loyalty program
Loyalty programs are one of the best ways to build stronger relationships with customers and reward them for it. It also allows you to tailor your marketing to each customer. It further provides incentive for loyal customers to continue to do business as they seek higher rewards and a more important status.
Often businesses will only engage with customers when there is a newly released product or marketing campaign but customers often want a more personal relationship. Stay engaged by asking for feedback on their most recent purchase and offer what you can to make things more convenient for the consumer. Each engagement should be about improving customer experiences whilst gaining valuable insight into potential business improvements.