Simple ways to boost the appearance of your office

So often in business people will go through sleepless nights worrying about how to improve their work through more social media posts or a radical new marketing campaign. However, the importance of an attractive and desirable physical appearance of your office can often be lost.

A few simple adjustments and investments can go a long way to making your office more appealing and creating a vibrant and energetic environment.

  1. Cleaning

This is a broad one but it is incredibly important. Having a clean office space is beneficial for appearance and productivity. It makes people happy to be at work and creates a sense of success and importance.

Having a clean parking lot so that employees feel valued and understand the importance of maintaining a clean workspace as it reflects well on them and encourages clients to work with them. Clean bathrooms create a greater sense of home making employees more willing to spend time in the office as it is now a comforting environment.

Cleaning the desks regularly and vacuuming floors also have a similar effect. It makes people feel important, improves their productivity with a clean workspace and generates a sense of success.

  1. Reception and waiting areas

The reception is the first thing that anyone sees when they walk in to your offices. This means that you want it to look comforting and inviting in order to make a good first impression. Providing suitable seating space and brief entertainment is important to ensure that employees, clients and prospective employees want to continue to work with the business.

This also applies for any waiting areas or meeting rooms that may be spread throughout the offices. These spaces need to be inviting to encourage everyone who visits them to work hard and make them feel relaxed in an often busy environment.

  1. Clear signage

This aligns with the need for a clean workspace but also creates a strong overall impression. Having your brand shown clearly on walls to reinforce the message of where employees and clients are as well as having clear directional signage is important.

Both of these create a successful image and also make it easy for people to navigate the offices and find what they are after. This has productivity benefits and also helps to keep everyone calm and reduces stress.

An inviting, comforting and successful office environment is the start of any successful business and client relationship.


Building the perfect logo for your business

The logo is the first thing the customer or client sees of your brand. Think about the power those world renowned logos such as the golden M of McDonalds or the Nike Swoosh have and how you feel every time you see it.

Logos hold some serious power when it comes to consumer awareness and decisions. You want a logo that is interesting, informative and has the customer coming back for more. However , it can sometimes be difficult to work around the thousands of design possibilities to finish with something remotely like you had envisioned.

Here are a few steps that help you simplify your design process and get the logo you want.

  1. Identify your goals

Understanding why you need a logo and the message you want it to convey is crucial to forming the initial framework or path.

  1. What is your story?

Work out what your brand story is and how it can be reflected in a logo. The logo needs to tell the story of the brand and convey a clear message.

  1. Know your audience

Your logo needs to target the market that you are in. Consider what your audience finds interesting and attention grabbing and gain inspiration from competitors.

  1. Find inspiration

There are so many other logos out there that it would be stupid not to take a look and study them and their impacts. They are a great source of inspiration and will help you to understand the appealing and unappealing elements of a logo.

  1. How is it going to be designed?

There are many different ways that you can go about designing your logo from an online logo maker, to a freelance designer or a professional design agency. The design method will depend on the finances available and the time you have.

A professional design agency will provide a comprehensive portfolio of possible logos based on research but it will be costly and time consuming. A freelance is a great option if you know someone you can trust.

Design competitions are often used by businesses as a cost-effective and diverse way of finding a suitable logo as long as a suitable platform is used that will ensure quality.

  1. Communicate and check

Constant communication with the logo designer is vital to the success of the logo. You must convey the ideas you want based on the outlined goals, audience and inspiration you have put together. Check every design to see if it meets the criteria and explain why certain things don’t resonate with you as you would like.

  1. Branding

Once you have a logo the entire business must relate to the logo and include it. Maintain a consistent colour scheme and build your story through the logo and other elements that relate to a strong brand story.

3 things to implement that will immediately boost productivity

Everyone wishes that they had more time. Tasks can often take longer than first thought and other parts of life can get in the way. Finding ways to boost productivity so that you can maximise output and take your work to the next level is vital. Take a look at these three tips that will help you to work faster and smarter.

Do not multitask

Multitasking is often seen as a great way to get more things done in a short period of time. Unfortunately, it can lead to feeling overwhelmed and not completing any of the set out tasks in a given day or time period. Multitasking can also be extremely inefficient as the quality and intensity with which each tasks is completed is reduced.

Rather than multitasking, look to complete things in sprints so that you can pump out tasks in short periods. If you find that you are getting interrupted, seek out a quiet spot that is free of any interruptions.

Get the latest technology

Today’s technology is constantly evolving to become more efficient and with improved features that allow businesses to perform at a higher standard. For some businesses, the investment may seem a little out of reach and that continuing to use the older equipment and not investing in new software will save money.

However, the opposite is actually true. Studies have shown that by not investing in new technology, a business may lose upwards of $2000 due to the lost productivity of a slower computer or software. Technology is a great way of keeping up with competitors so not investing in new developments is simply allowing them to get ahead of you.

Maintain routine

Having a routine in place is the most effective of maintaining and improving productivity. Know when you work at your best and aim to complete important tasks during that period and schedule meetings around it. Look to minimise distractions by taking note of the types of distractions and when they are most prominent.

It can often be challenging to maintain routine if you are trying to grow a business so don’t be afraid to outsource some of the more time consuming tasks so that you have more time to complete the things that you enjoy most about the business and focus more on growth.

Productivity is a difficult thing to measure but if you take control of the inputs in every working day you will be able to make the most of your time.